Too Many Hats

I think I've posted before about a writer's need to be 2 persons when working on a project.  One has to be creative, uninhibited and a bit zany. That's where the ideas come from, and the solutions, when you've painted your characters into a corner.  The other must be a persnickety, no-nonsense editor, who finds the misspellings, typos and plot loopholes, and who reigns in the creative other half enough that the story stays believable.

When the project's done, even more personalities have to kick in.  You need to be an outgoing salesperson to get that manuscript under the eyes of an agent or publisher.  You need a back-pocket lawyer to assess each contract.  You need a meticulous accountant who logs receipts and knows what goes onto a Schedule C (even if you don't do your own taxes, you have to know which receipts to keep, and be able to decipher a royalty statement).

The personality I've been the last few weeks has been the publicist.  These days, even in the big publishing  houses, no one's going to put many bucks or manpower behind promotion of your works.  That is, of course, unless you're fairly famous already.  THEN they'll publicize you.  Yes, ironic that authors get too little publicity until it isn't needed anymore, but that's reality.

So writers need to do their own promotion.  In recent years, it's become easier to do this online.  First of all, you need a website, which is your homebase.  Besides author, book and short story info, you can post photos, videos, excerpts, poems, recipes, games--anything that might be fun for the readers and can be tied back to one or more books or to you personally.

Sites like Amazon, BookTour, and GoodReads now all have author pages, letting you post your bio, photos, videos, events, and a link for your blog entries.  These are like mini-billboards for your products, and can all be linked back to your website.  I like the fact that I can list my events on BookTour and have them automatically appear on my home page.

Facebook is a great way to keep in touch with fans.  You can post your events there and invite people, giving mere book signings more of a party atmosphere.  You can post photos of your covers and videos of book trailers.  You can have characters come out to play with fans.

Of course, you'll still have all the old-fashioned publicity chores--book signings/tours to organize, conventions to attend, business cards/bookmarks/postcards to have printed.  I like to bring some kind of promotional item to conventions and signings, too.  With my last novel, I passed out little pill bottles filled with M&Ms.  For DAME AGATHA'S SHORTS, I taped English toffees and butterscotch to business cards.  This year, I have mini Champagne bottles filled with bubble liquid.  Within 24 hours, the Malice Domestic Convention ought to look like the set for the Lawrence Welk Show.

So I've been working on all of these things.  When my FEAR ITSELF cover (above) showed up last week, promotion kicked into high gear.  The great thing about doing publicity--updating your online sites, seeing your cover for the first time, hearing from fans that they're looking forward to the book--is that it keeps you excited, and that means you'll carry more energy into signings and to conventions.

The bad thing is that being your own publicist takes so much time away from writing.

Peace,
Elena

Win a Free Book!

The next novel in my Possessed Mystery Series, FEAR ITSELF, will be coming out in April.  I want to celebrate by giving away a book a month between now and then, and I thought, what better way to find the most worthy fans than to let Miss Maggie give 3 of her famous history quizzes.

Miss Maggie is my protagonist's sidekick, Magnolia Shelby, a 90+ year-old retired history teacher and probably the most popular character in the series.  She even has her own fan page on Facebook (check out the link to the left of this blog).

Here's the way the contests will work:  Send your answers to first quiz below, along with your full name, to MissMaggieTests@gmail.com.  All entries who ace the quiz will be entered in a drawing to win the free signed book of their choice from the Possessed Mystery Series.  If you have all 3 books already and can't think of anyone who'd like one as a gift, don't let that stop you.  Tell me that on your entry and another prize will be selected for you.  If no one aces the quiz, the person with the best score will win the book.  Entries not selected in the first drawing will be eligible for later drawings.  I'll post another quiz in February and one in March, then we'll do a grand prize drawing in April, which will be for a hot-off-the-press signed copy of FEAR ITSELF.

Only entries sent to MissMaggieTests@gmail.com will be eligible.  Deadline for entries for the quiz below will be January 31, 2011.  Winners will be announced February 1st. 

Since my first novel, BY BLOOD POSSESSED, was set in May 1864, the Civil War is the subject of the first quiz.  Pencils ready!  (Or should I say, start your Google Search Engines?)

QUIZ 1

1.  Miss Maggie's Bell Run estate is on the southbank of the Rapidan, just downstream from Germanna Ford and upstream from Fredericksburg.  The Union Army crossed the Rapidan near here for all the following battles except which one?

a) Chancellorsville
b) Gettysburg
c) Mine Run
d) Wilderness


2.  The Commander of the Union forces for the Wilderness Campaign was

a) Meade
b) Hooker
c) Burnside
d) Grant


3.  The Confederate general in command of the 2nd Corps at the Battle of the Wilderness had the nickname

a) Stonewall
b) Marse Robert
c) Old Bald Head
d) Peter The Slow


Good luck,
Elena

Getting Your Books Out There

Both my computer and I were out of commission last week, me with a stomach bug and insomnia, the PC with a sticky switch, a bad memory, and other age-related ailments. I take comfort knowing that something in my house is showing more signs of age than I am. Anyway, since writing wasn't an option, I worked on publicity.

Many unpublished writers imagine that the end of the writing process is seeing their books in print. Or if they think about selling their books at all, they imagine book signings where all they have to do is show up and smile. Someone else, surely, will make posters and do the advertising. And the readers would love nothing better than to skip a night of vegging in front of the TV to meet an honest-to-Pete author, right? They'll show up in droves.

Nothing is more discouraging to the finishing of a second novel than the realization that hardly anyone is buying/reading the first one. And chances are, as a first-time novelist, folks who've never heard of you aren't going to go out of their way to help you get that book under the noses of readers (at least until they read it and love it themselves). You've got to start thinking in terms of advertising, marketing, incentives, and name recognition.

I'm no expert on publicity. Even after 4 published books, I find I'm still experimenting with what works. Yet, I could probably write a year's worth of blogs on the subject. One thing I do know--you have to get out and meet your potential readers. Join your local Sisters in Crime chapter. Team up with other authors to do joint book tours and signing events. Volunteer at your local library or senior center to speak on a topic you know well. Go to one or 2 book conventions a year if your budget can stand it. Go anywhere you think potential readers will congregate.

Remember, readers hang out in cyberspace all the time. Join listserves like DorothyL. Get yourself a Facebook profile, at least, and actually post to it once a week--don't just let it sit there idle. You don't want readers who do find you to give up, seeing that the last time you posted was Christmas 2006. Network through it with other writers (though, be friendly--stalking will NOT sell your books). You can also list your events there and link them to your website. Put a Facebook badge on your website so you can be found.

Write a weekly blog on a topic you know well. Link it to your website and have it send an update to your Facebook page each time you blog. Use the site www.booktour.com to list your signings, then link that to your website.

These are just a few avenues of publicity open to the writer and these won't break the bank. They DO take some creative time away from your writing, but unfortunately, marketing isn't a luxury. The more creative you can be about it, the more you can keep to your budget and the more you sell.

My project this week? I put up a fan page on Facebook for my most popular character, Miss Maggie, called "Miss Maggie (Magnolia Shelby) & Friends." My intention is to post recipes from the books, my signing and speaking events, news about my next book, a link to this blog, and whatever else I can think of that might be interesting or series-related. The more entertaining I can make it--and the more active I keep it--the more fans I hope to pick up. If they haven't read my books, maybe they'll give me a try.

If you'd like to take a look at Miss Maggie's page, click here or on the badge in the lefthand column. You don't have to be a member of Facebook to browse through it.

Enjoy!

Peace,
Elena