Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Saturday, November 29, 2014

3 Free Kindle Short Stories

2 DAYS ONLY!

On Sunday, November 30 and Monday December 1, these short stories from my Twins Mystery Series will be FREE on Kindle. Click on the titles to link to the page.


Mirror, Mirror - A man sees premonitions of serial murders but no one believes him, until psychologist Sara Ziegler is sure that her twin sister Gen is the next victim.

Ring of Truth - Sara and Gen Ziegler suspect a neighbor of domestic violence, but what does that have to do with the ring Gen finds in her vegetable garden or the bunny that's eating the lettuce?

Rapid-Eye Murder - During a week of dream research, psychologists Gen and Sara Ziegler uncover evil hidden deep in the realm of Morpheus.



Happy Holidays!

Monday, April 11, 2011

Too Many Hats

I think I've posted before about a writer's need to be 2 persons when working on a project.  One has to be creative, uninhibited and a bit zany. That's where the ideas come from, and the solutions, when you've painted your characters into a corner.  The other must be a persnickety, no-nonsense editor, who finds the misspellings, typos and plot loopholes, and who reigns in the creative other half enough that the story stays believable.

When the project's done, even more personalities have to kick in.  You need to be an outgoing salesperson to get that manuscript under the eyes of an agent or publisher.  You need a back-pocket lawyer to assess each contract.  You need a meticulous accountant who logs receipts and knows what goes onto a Schedule C (even if you don't do your own taxes, you have to know which receipts to keep, and be able to decipher a royalty statement).

The personality I've been the last few weeks has been the publicist.  These days, even in the big publishing  houses, no one's going to put many bucks or manpower behind promotion of your works.  That is, of course, unless you're fairly famous already.  THEN they'll publicize you.  Yes, ironic that authors get too little publicity until it isn't needed anymore, but that's reality.

So writers need to do their own promotion.  In recent years, it's become easier to do this online.  First of all, you need a website, which is your homebase.  Besides author, book and short story info, you can post photos, videos, excerpts, poems, recipes, games--anything that might be fun for the readers and can be tied back to one or more books or to you personally.

Sites like Amazon, BookTour, and GoodReads now all have author pages, letting you post your bio, photos, videos, events, and a link for your blog entries.  These are like mini-billboards for your products, and can all be linked back to your website.  I like the fact that I can list my events on BookTour and have them automatically appear on my home page.

Facebook is a great way to keep in touch with fans.  You can post your events there and invite people, giving mere book signings more of a party atmosphere.  You can post photos of your covers and videos of book trailers.  You can have characters come out to play with fans.

Of course, you'll still have all the old-fashioned publicity chores--book signings/tours to organize, conventions to attend, business cards/bookmarks/postcards to have printed.  I like to bring some kind of promotional item to conventions and signings, too.  With my last novel, I passed out little pill bottles filled with M&Ms.  For DAME AGATHA'S SHORTS, I taped English toffees and butterscotch to business cards.  This year, I have mini Champagne bottles filled with bubble liquid.  Within 24 hours, the Malice Domestic Convention ought to look like the set for the Lawrence Welk Show.

So I've been working on all of these things.  When my FEAR ITSELF cover (above) showed up last week, promotion kicked into high gear.  The great thing about doing publicity--updating your online sites, seeing your cover for the first time, hearing from fans that they're looking forward to the book--is that it keeps you excited, and that means you'll carry more energy into signings and to conventions.

The bad thing is that being your own publicist takes so much time away from writing.

Peace,
Elena

Friday, January 21, 2011

Win a Free Book!

The next novel in my Possessed Mystery Series, FEAR ITSELF, will be coming out in April.  I want to celebrate by giving away a book a month between now and then, and I thought, what better way to find the most worthy fans than to let Miss Maggie give 3 of her famous history quizzes.

Miss Maggie is my protagonist's sidekick, Magnolia Shelby, a 90+ year-old retired history teacher and probably the most popular character in the series.  She even has her own fan page on Facebook (check out the link to the left of this blog).

Here's the way the contests will work:  Send your answers to first quiz below, along with your full name, to MissMaggieTests@gmail.com.  All entries who ace the quiz will be entered in a drawing to win the free signed book of their choice from the Possessed Mystery Series.  If you have all 3 books already and can't think of anyone who'd like one as a gift, don't let that stop you.  Tell me that on your entry and another prize will be selected for you.  If no one aces the quiz, the person with the best score will win the book.  Entries not selected in the first drawing will be eligible for later drawings.  I'll post another quiz in February and one in March, then we'll do a grand prize drawing in April, which will be for a hot-off-the-press signed copy of FEAR ITSELF.

Only entries sent to MissMaggieTests@gmail.com will be eligible.  Deadline for entries for the quiz below will be January 31, 2011.  Winners will be announced February 1st. 

Since my first novel, BY BLOOD POSSESSED, was set in May 1864, the Civil War is the subject of the first quiz.  Pencils ready!  (Or should I say, start your Google Search Engines?)

QUIZ 1

1.  Miss Maggie's Bell Run estate is on the southbank of the Rapidan, just downstream from Germanna Ford and upstream from Fredericksburg.  The Union Army crossed the Rapidan near here for all the following battles except which one?

a) Chancellorsville
b) Gettysburg
c) Mine Run
d) Wilderness


2.  The Commander of the Union forces for the Wilderness Campaign was

a) Meade
b) Hooker
c) Burnside
d) Grant


3.  The Confederate general in command of the 2nd Corps at the Battle of the Wilderness had the nickname

a) Stonewall
b) Marse Robert
c) Old Bald Head
d) Peter The Slow


Good luck,
Elena

FEAR ITSELF BOOK TRAILER

Member, Delaware Valley Mystery Authors